Wordle is turned into a board game

Wordle is turned into a board game
Written by admin

Hasbro is collaborating on the creation with The New York Times, which owns the popular online word puzzle “Wordle: The Party Game.” The new board game “delivers classic Wordle gameplay, but now in a whole new way,” the companies said in a press release.

According to Hasbro Gaming senior vice president and general manager Adam Biehl, Hasbro approached The New York Times about making a party game after they noticed how popular Wordle had become online.

“What got our interest was … how much fun people were having posting the results on social media,” Biehl said in an exclusive interview with CNN Business. “We knew then that there was something special.”

Wordle: The Party Game is one of Hasbro’s fastest launches, Biehl said, as it took the team less than a year to develop it. The new title fits into the company’s pop culture game portfolio, including Monopoly editions based on Bridgerton and Stranger Things. Hasbro (HAS) pays the Times a license fee for using Wordle.

Hasbro’s gaming studio created many versions of the game before landing on the version that is about to be released.

“We start with what we want to achieve,” Biehl said, including “as authentic to the Wordle experience as possible because we want to capture what consumers really care about the game.”

In addition, the team wanted to “achieve the quality that The Times is known for,” Biehl said. “It was fun working with them on it.”

Pre-orders start on Thursday ahead of the game’s October 1 release. It will be resold Hasbro’s websiteTarget, Amazon and Walmart at a suggested price of $19.99.

game guide

"Wordle: The party game"  appears in October.

Wordle: The Party Game maintains Wordle’s trademark gameplay, which gives players six chances to guess a five-letter word using a few color-coded clues (yellow if the letter is correct but in the wrong place, and green when the letter is in the right place).

There are four different versions available to play in the Board Game Edition: Fast, Timed, Teams and Classic.

In the classic version, players compete against each other while trying to guess the letters in the word assigned by the “Wordle Host”. Players take turns hosting, and each round ends after six tries—unless the correct word is guessed. The host uses the colored tiles to overlay the letters to indicate what is correct. The timed and fast versions limit the time players have to make their guesses.

Perhaps the most significant difference from the online game is the team version, where two people play against another team from a single board and guess the word their opponent has chosen.

“We know people love to host game nights and invite their friends over to play. It’s a social experience, so it’s a way to share, connect and create memories,” Biehl said.

Scoring is similar to how the online version encourages players to catch the word with the fewest guesses. The fewer attempts a player takes, the fewer points they score – and the player with the fewest points at the end of the game wins.

The board game includes dry-erase boards and markers, protective dividers to prevent cheating, and green and yellow tiles for clues. Also included is an official word list compiled by The Times.

Despite being a family game, Biehl says Hasbro expects the demographic “tilting towards a slightly older audience” to mirror its other word games, like Scrabble and Boggle. “We know these games are played by a slightly older audience, young adults and adults, but we want to make sure there is a way for the younger players because we know a lot of families like to connect through games.” , he added.

The growth of Wordle

Josh Wardle, a Brooklyn-based software developer formerly of Reddit, released the online game in October 2021 and it quickly became a cultural phenomenon. The New York Times bought and joined Wordle in January 2022 for “low seven figures”. growing portfolio of online games This also includes the crossword puzzle, the mini and the spelling bee.

Converting Wordle into a board game helps the Times engage its “existing audiences with Wordle and also introduces Wordle to all new audiences,” Jonathan Knight, Times head of games, told CNN Business. “We are excited about the collaboration.”

The acquisition of Wordle helped increase the number of digital subscriptions for the newspaper as it aims to diversify its revenue beyond advertising. subscription revenue digital products increased by 26.3% to $226.8 million in the first quarter from a year ago, accounting for more than 40% of total revenue.

“Wordle brought an unprecedented million new users to the Times, many of whom stayed to play other games, resulting in our best quarter ever for net subscriber additions to Games,” said CEO Meredith Kopit Levien in the May earnings release. She added that the company added 387,000 net digital subscribers in the quarter and now has 9.1 million total subscribers.

Wordle is still free to play, but the Times puts its other games behind a paywall after a limited number of free spins. Knight said the company is focused on expanding Wordle’s presence by adding the Times’ main news app and crossword app.

“We are very pleased with the continued commitment and enthusiasm behind Wordle,” said Knight.

— Paul R. La Monica of CNN Business contributed to this report.

About the author


Leave a Comment