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Logitech has created colorful, more gender-specific PC gaming accessories

Logitech has created colorful, more gender-specific PC gaming accessories
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Logitech has announced a line of PC gaming accessories that are more gender specific – and designed specifically for women – than any previous release. In 2022, companies should not try to market consumer technology based on gender, but should instead recognize the wide variety of tastes and physical needs of consumers. But Logitech went and did it anyway.

And the gadgets in the Aurora collection seem cool, and most importantly, they’re new — not just new colorways of existing products. But aside from a few interesting features throughout the Aurora collection, it still feels like a case of Pink Tax.

With its latest collection of gaming accessories (and the many pricey add-ons you can buy to customize them), Logitech wants you to know that it’s now recognizing underrepresented groups… the same groups it’s largely ignored for years.

A variety of genders enjoy playing games and using the accessories they need, but many peripheral companies, including Logitech, have spent a very long time designing products for a very specific type of gamer: one with larger-than-average hands who can comfortably handle peripherals in the dark Decorated colors and RGB lighting.

Logitech slowly realized that not everything has to look as if it came from the office IT department or from the office wherever the “gamer aesthetic” popped up. It started with offering accessories more rounded corners and fun Colours in recent years. The Aurora collection was more focused on gaming than the previously introduced productivity-oriented peripherals. Except that alongside a neat look that leans on “gender inclusivity” marketing, this collection has prohibitive prices and surprisingly lousy battery life claims.

Logitech G735

The G735 isn’t as vibrant by default, just with its RGB LEDs.
Logitech

Best in class for price and impressive features is the $229.99 G735 Wireless Headset. It looks like a more whimsical version of the G Pro X model, clad in white, with RGB LEDs running around the perimeter of its bulbous, rotating earcups. Like the much cheaper ones ($50 or so) G435 wireless headset, the G735 has Braille on each side arm to distinguish left from right, which is a great accessibility feature that more businesses should copy. Logitech claims the G735’s design is more inclusive because it can accommodate smaller heads and things like small earrings and glasses. While that’s technically true, it’s odd that it is apparently makes its other headsets just for people with huge heads and perfect vision.

The G735 has dual wireless connectivity, the ability to connect via 2.4GHz and, for example, your phone via Bluetooth. Logitech says the G735 can last about 16 hours with the LED backlight on and volume at 50 percent. Most wireless headsets these days have at least a day’s battery life, so that’s a disappointing number. Turning off the lights apparently increases a lifespan of around 56 hours per charge.

Logitech G715

The G715 and G713 include a cloud-shaped palm rest, which otherwise costs $20 alone.
Logitech

The $199.99 wireless G715 joins the $169.99 wired G713 as a buttonless model that has media buttons, a volume wheel, and a full array of RGB LEDs. In addition to backlighting beneath each of their double-shot PBT keycaps, they have LEDs that surround the keyboard to create an aura. Logitech says you can choose between tactile, linear, or click mechanical GX switches at the time of purchase.

The G715 can be connected wirelessly with the included Lightspeed 2.4GHz dongle, or connected via Bluetooth. According to Logitech, you can expect a battery charge of around 25 hours. Like the headset, it’s on the lower end of the spectrum for longevity given its steep price point.

Logitech G705

The G705’s color can’t be changed (except for the LEDs), but you can buy a $30 mouse pad to brighten things up.
Logitech

Finally, the $99.99 G705 wireless mouse is the first mouse that Logitech says was “intentionally” designed for gamers with smaller hands. From one angle it looks like an ordinary gaming mouse, but from the angle exposing its two thumb buttons, it looks more like an ergonomic mouse with its contoured thumb rest. It features a “gaming-grade” sensor (Logitech hasn’t confirmed the exact sensor prior to release) with a sensitivity of up to 8,200 DPI and can last up to 40 hours with the LEDs on. That battery life isn’t that great. If it sounds like I’m hitting a dead horse, that’s because I am.

Buying Logitech accessories is rarely affordable, and the Aurora collection is no exception. It will cost you $499.97 (assuming you bought the wired G713, not the G715, that’s $30 more) to buy each of the three items, but why stop there? There are also add-ons to buy!

  • The G735 comes in white, but you can pick up a different-colored boom mic with dual earpads (in pink or neon green) for $20.
  • As for the keyboards, you can pick up top plates for both keyboards for $20, and don’t forget a $40 set of keycaps.
  • There are two accessories to purchase for the mouse, including a $29.99 15.75 x 18-inch mouse pad and a $40 heart-shaped carrying case for the G735 headset and G705 mouse.
  • If you opt for Logitech’s inclusive deal and buy one of each add-on, you’ll pay a minimum of $649.97.

Many tech companies, including Logitech, are happy to explain to the press that each of their new devices is the by-product of a lot of user research, testing, and collaboration with the intended audience, as if those were the ingredients that guarantee a great product that’s authentically angled. The team behind this collection seemed excited about the idea of ​​their new products making some people feel seen and quite frankly that’s great. Design that focuses too much on a very specific group leads to products that are repetitive and potentially off-putting. Logitech makes gaming mice for smaller hands, and headsets that can be worn with glasses are all good things. Making gaming less closed is a very good thing.

But it’s the abysmal-sounding battery life – because Logitech doesn’t want to solve the problem of smaller devices taking up less space for batteries – that’s a problem. One problem is the high price.

If your target audience can’t afford the product or use it for the same amount of time as something cheaper, how comprehensive or accessible is it really?

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