If you’re planning on taking on a line of toys with an established brand that’s been around for almost 25 years, you need to bring something new to the kid’s room. For Hot Wheels, hoping to take on Tech Deck’s miniature skateboards, that means partnering with Tony Hawk and introducing tiny, finger-worn skate shoes. sorry what?
Believe it or not, tiny skateboards can actually trace their heritage back to the late ’60s, when being small skateboard keychains sold to dedicated Cube shimmers in skate shops while the sport was becoming popular in the mid ’80s fingerboarding (it’s a real thing!) and brought tiny decks designed and built specifically for competition. One of the most popular lines to date, and one of the first to license art and graphics from real skateboard brands, was Tech Deck Fingerboards are still being made almost 25 years after its launch (bleave it is now owned by Canada’s Spin Master). Tech Deck is undoubtedly the first thing that springs to mind when someone mentions fingerboarding, but Mattel and Hot Wheels want to change that.
Although Tony Hawk and his company Birdhouse have teamed up with Tech Deck for themed finger decks and playsets in the past, the legendary skateboard legend is now collaborating with Mattel to promote their new Hot Wheels skate line. which look more or less similar to Tech Deck’s products, with working trucks and wheels that connect to custom artwork on the bottom and grip tape on top. Also Ddo not forget the Hot Wheels logo.
What sets the Hot Wheels skate line apart from Tech Deck is the inclusion of tiny fingertip skate shoes that physically clip onto the tiny decks. Learning fingerboard tricks isn’t quite as difficult as learning real skateboard tricks, but it’s not easy either, and the tiny shoes that clip onto the tiny decks are designed to make it easier for beginners to learn and successfully perform tricks.
The basic Hot Wheels skate assortment, which includes a single deck and pair of finger shoes, sells for $3 each, while the more expensive $6 Hot Wheels Skate Collector Series packs add an exclusive matching Hot Wheels vehicle . A $12 Hot Wheels skate multipack will also be available, which includes four fully assembled fretboards (Tech Deck’s offerings often require assembly) plus two pairs skate shoes.
For those excited by the idea of tiny skate shoes that make fingerboarding more accessible and inviting, Mattel also releases companion playsets. These include a Collection from $15 each Hot Wheels Skate Drop-in skate sets that can be collected and combined to create larger skate parks, plus a $30 Hot Wheels Skate amusement park skate set with a halfpipe that includes buttons to trigger “radical music and sounds” (fingers crossed, including Motörhead’s ace of spades) and other obstacles such as rails, ramps and grinding surfaces.