Apple on Wednesday introduced the Apple Watch Ultra, a $799 wearable for people who participate in extreme activities like mountaineering, ultramarathons, or scuba diving. But ace MacRumors mention, thatbreaking the screen, button, sensors, or other miscellaneous parts during any of these activities can be very expensive: Watch repairs cost $499 if you don’t have AppleCare Plus (we’ll get to that in a moment). , after a Estimation tool on the Apple website. That’s significantly more than the $299 repair for an entry-level Series 8.
Replacing the battery on an Ultra also costs more than Apple’s less extreme watches, costing $99 instead of $79. That makes sense; The Ultra likely has a much larger battery than the Series 8, as Apple estimates it will last twice as long.
While I understand it’s always fun to poke fun at Apple’s sometimes unusual pricing, it still makes me chuckle at times the $19 microfiber polishing cloth — I kind of understand why the Ultra’s repairs will cost so much. Apple Watches are generally small and stuck together, and none of these factors make repairs easy. That leaves Apple more or less with two choices when you send them your broken watch; It can just recycle it and send you a refurbished one, or it can hire people with serious skills to actually fix it. Neither of these options are cheap right now.
Fair or not, the Ultra’s high repair price isn’t unique. Apple estimates you’d have to pay the same $499 to have a Titanium Series 7 Edition repaired, assuming the Ultra is made of the same material. (A footnote states that shipping is free for Apple Watch Editions where you otherwise have to pay for it. Apple didn’t immediately respond The edge‘s request for comment on whether it would also cover shipping for the Ultra.) Those aren’t even the most expensive repairs, though; If you break your Ceramic Series 5, you could fail $800 if you want it fixed without AppleCare Plus.
Speaking of AppleCare, this really is the solution here. Apple’s protection plan for the Ultra costs $100 upfront (or $4.99 per month), and that will push the repair down to a much more manageable $79. If you have your Ultra repaired just once – and let’s face it, if you’re one of Apple’s “outdoor adventurers”. marketing of the watch, you’ll probably have to at some point – you’ll be way ahead with AppleCare. Also, Apple just made it a policy covers unlimited repairs instead of just two a year, which is a boon for those who push themselves and their gear to the limit.