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Intel: “Moore’s Law Is Not Dead” As Arc A770 GPU Is $329

Intel: "Moore's Law Is Not Dead" As Arc A770 GPU Is $329
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The Arc A770 GPU, coming from Intel on October 12 and starting at $329.
Enlarge / The Arc A770 GPU, coming from Intel on October 12 and starting at $329.

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A week later, Nvidia stepped up some of the highest graphics card pricesIntel emerged with splashy news: a price for its 2023 graphics cards that lands a bit closer to earth.

Intel CEO Pat Gelsinger took to the keynote stage on Tuesday the latest Intel Innovation Event to confirm a starting price and release date for the upcoming Arc A770 GPU: $329 on October 12th.

This price is well below last week’s highest Nvidia GPU prices, but is said to correlate more closely with existing AMD and Nvidia GPUs in the $300 range. Crucially, Intel claims its A770, the high-end product from the company’s first wave of graphics cards, is on par with, or even better than, this one the Nvidia RTX 3060 Tiwhich debuted at $399 last year and continues to hold at that price point on most marketplaces.

While we’re yet to personally test Intel’s pair of 700-series GPUs, their band’s history points to comparable hardware, with 4,096 shading units (compared to the 3060 Ti’s 4,864 CUDA cores), 16GB of GDDR6 RAM (compared to the 8GB of the 3060 Ti). GDDR6) and a boost clock of 2.1 GHz (compared to 1.67 GHz of the 3060 Ti). So far, initial comments from Intel to Ars Technica point to increased performance in modern games running in DirectX 12 – and even improved ray tracing performance thanks to several focused hardware features to efficiently allocate that performance in existing DX12 RT games make. However, Intel also suggested to Ars that 3D software running in older APIs will likely suffer from a mix of early Intel GPU drivers and minimal performance optimization in the short term.

Intel hasn’t yet announced a pricing or release window for its other 700-series GPU, the Arc A750. So far the company has suggested that this GPU, which is consistently lower specs but otherwise within the reach of the A770, will do so Direct comparison with Nvidia’s RTX 3060 (not Ti).

Intel CEO Pat Gelsinger points to a chart showing Nvidia GPU prices in a certain range since the launch of the GTX 650 Ti.
Enlarge / Intel CEO Pat Gelsinger points to a chart showing Nvidia GPU prices in a certain range since the launch of the GTX 650 Ti.

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Prior to announcing the price and release date of the 770, Gelsinger pointed to a “Performance GPU Prices” chart showing the launches of Nvidia’s mid-range GPUs since the GTX 650 Ti. “We deliver and listen with players to the complaints about high prices,” Gelsinger said when pointing out the current costs of the RTX 3060 and 3060 Ti models in the wild. “You should be frustrated because you’re missing out as a gaming community. And today we fix that.”

Gelsinger’s presentation contained several statements that “Moore’s Law is not dead” and apparently referred to it a comment from Nvidia CEO Jensen Huang last week given his company’s announcements on the RTX 4090 and RTX 4080. Gelsinger even stood in front of a slide about his full production pipeline of various chips, saying, “Moore’s Law: Alive and Well.” He added, “We will continue to be the stewards of Moore’s law.”

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