An iPhone with USB-C is coming

An iPhone with USB-C is coming
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Apple will change the primary cable connector for its iPhones to fulfill new rules of the European Union That will require every new smartphone to work with a common USB-C charging cable by 2024, a company executive said Tuesday.

Two senior Apple executives indicated they weren’t particularly happy with the new rules while discussing them on the Wall Street Journal stage on Tuesday WSJ Tech Live Conference in Laguna Beach, California. Originally, Apple believed it had reached a compromise with EU regulators by offering its iPhones a cable in the box connected at one end to USB-C and the proprietary Lightning cable on the other.

“We have no choice – as we do around the world, [Apple will] comply with local laws,” he said Gregory Joswiak, Apple’s senior vice president of Worldwide Marketing. “We think it would have been greener and better for our customers not to have a government that is so prescriptive.”

Apple has steadily expanded its USB-C ports Mac computer and iPad tablets. It was also rumored works on iPhones with USB-C ports been around for a while, so it’s not a too surprising admission.

Still, the move is a rare public affirmation from the world’s highest-rated company about the future of its products, and specifically how new government regulations are shaping its business. Although selling Lightning cables at $19 a piece isn’t what helped Apple make its billions in profits, the proprietary nature of its technology helped create one Brand ecosystem of accessories specially designed for its devices.

For the past two decades, Apple has licensed its 30-pin connector for iPodthen Lightning Connector for the iPhone and iPad, to accessory manufacturers create speakers, Camera add-ons and all sorts of other items.

“It’s a great connector and over a billion people already have it,” said Joswiak. When asked how Apple will integrate USB-C into iPhone, he declined to go into specifics. “The Europeans are the ones who dictate the timing to European customers.”

On the stage Joswiak and his colleague Craig Federighi, Apple’s senior vice president of software engineering, answered more questions about the company’s business. You fired Bring iMessage to devices powered by Google’s Android softwareand said the company couldn’t invest that much in an Android version and would therefore hold back on innovation.

The pair coyly answered questions about future products, such as whether there will ever be a Mac computer with a touchscreen. “Who’s going to say that?” answered Federighi.

He spoke more forcefully about bringing employees back into the office, an issue that sparked unusual public controversy between the company and its employees. When Apple first started talking about plans to return to the office last year, a group of employees pushed back and said they were concerned about health and safety issues, particularly for those for whom Exposure to the COVID-19 virus could harm them or a family member.

“Our whole culture has been about being in the same place together, building products in tight interdisciplinary teams, and that’s what we are,” Federighi said, adding that the petitions posted publicly online come from “I don’t know, a tenth percent by Apple employees.”

“Of course there are some people who have moved to Kansas and said, ‘This is where I want to be,'” he added. “Are they Apple employees? It’s an Apple employee. But I think a lot of us are excited to be able to share with each other. And I think it’s important.”

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