LG’s 2023 OLED TVs are up to 70 percent brighter

LG's 2023 OLED TVs are up to 70 percent brighter
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It’s no surprise that LG is updating its OLED TV range for 2023, but you might appreciate this year’s upgrade if your set is in a well-lit room. The new models from LG include a Brightness Booster Max function per pixel, which promises a picture that is up to 70 percent brighter on certain TVs in the G3 series (see above). You may not spend as much time blinking during the day.

The G3, C3 and 8K-capable Z3 all use a new a9 Gen 6 processor that offers AI upscaling, HDR tone mapping and object-based image sharpening. The chip is similarly important for AI audio processing, which delivers 9.1.2-channel surround sound from the built-in speakers. However, you have an added incentive to upgrade your audio setup – LG is countering Samsung with a WOW Orchestra feature that uses the TV’s speakers to complement the output of the brand’s newer soundbars.



LG also acknowledges that its user interface may have been overwhelming for some. The OLED TVs of 2023 will come with a webOS 23 platform that requires a lot less scrolling with only two pages of app content. You’ll also see fewer categories, and “quick maps” will help you dive into categories like music and sports. Personal profiles, customizable quick settings, and AI-based keyword search recommendations tailor the experience to your tastes material support should help your set work well with compatible smart home devices.

The range will look familiar in some ways, although there are a few other notable upgrades. The Z3 remains the flagship with 77- and 88-inch 8K screens, but the G3 is now more wall-mountable thanks to a gapless design. It’s available in sizes from 55-inches to a whopping 97-inches, although you’ll only see the 70 percent increase in brightness on the 55-, 65-, and 77-inch variants. The sweet spot C3 line (shown in the middle) runs between 42″ and 83″, although you’ll have to “settle” for the standard brightness booster.

Significantly, there is no more A series. LG now considers the B3 series as its entry-level OLED offering and bills it as ideal for gamers who watch their wallets. You’ll have to settle for the smaller a7 Gen 6 chip and sacrifice the brightness boost, but you get 4K at 120Hz (useful for the latest consoles) and your choice of 55-, 65- and 77-inch panels.

As is often the case with LG launches, you’ll have to wait for pricing and availability for the 2023 OLED TV selection. However, there is no doubt that the G3 is the main attraction. Aside from the brightness boost and gapless assembly of this model, these are largely iterative upgrades that will prove particularly appealing when you’re replacing an aging set.

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