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Coca-Cola enters a new market (Pepsi is already there)

Coca-Cola enters a new market (Pepsi is already there)
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Coca-Cola for decades (WHO) – Get a free report and PepsiCo (PEP) – Get a free report argued over who had the better-tasting coke. This led to the famous “Pepsi Challenge” marketing campaign, which started in 1975 and has been used regularly ever since.

The premise was simple. People were asked to try both Pepsi and Coke in a blind taste test, and Pepsi was the overwhelming winner, at least according to the ads.

In reality, people swear by one brand over the other, and the question “which is better?” is really just for marketing campaigns and individual taste.

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